Helping build brands people love, and systems people advocate for.
I partner with founders, leaders, and ambitious teams to sharpen narrative, strengthen brand and growth systems, and turn loyalty into compounding advocacy.
A note from Zac
I'm Zac Froud, a global marketing leader, Fractional CMO, and founder of ADVCY. Named one of Billboard's 2025 Global Power Players, I bring 17 years of experience across Warner Music Group, Coinbase, Universal Music Group, and Disney, alongside advisory work with fast-growing companies across AI, SaaS, tech, and the creator economy.
My work sits at the intersection of brand, product, culture, and growth. I help companies build the narrative and operational foundations they need to grow with clarity, moving beyond costly ads and toward systems that drive loyalty, belonging, and sustainable advocacy.
Zac Froud, Founder, ADVCY
Billboard Global Power Player 2025
Strategic support across brand, growth, and advocacy.
Narrative, Positioning & Category
Sharpen your story, define your edge, and articulate why your brand matters.
Brand & Growth Strategy
Build the GTM, architecture, and operating model required for sustainable growth.
Community & Advocacy Systems
Turn passive audiences into engaged communities, advocates, and growth loops.
Creative & Content Engines
Design systems that make better creative, stronger content, and more consistent output possible.
Partnerships & Platform Strategy
Unlock strategic partnerships, platform thinking, and commercial opportunities.
Investor Narrative
Help founders tell a clearer, stronger fundraising and future-growth story.
Flexible support. Clear outcomes.
Fractional CMO
Senior marketing leadership without the full-time overhead. Strategy, decision-making, team direction, and momentum.
Brand & Growth Consulting
Focused strategic support across positioning, GTM, brand systems, community, and advocacy.
Founder Advisory
High-trust support for founders navigating brand, growth, fundraising, partnerships, and key strategic decisions.
All engagements are scoped individually.
Book a discovery session →From clarity to momentum.
Diagnose
Audit the brand, audience, positioning, and growth system to find the real leverage points.
Define
Clarify the narrative, strategy, and priorities that matter most.
Design
Build the right brand, growth, and advocacy systems around your goals.
Activate
Turn strategy into execution, momentum, and measurable progress.
The highest-performing growth channel isn't media. It's advocacy.
Most companies are still overfunding reach while underbuilding belief. The opportunity is not just to acquire attention, but to create systems that make people care enough to stay, share, and advocate. That is where modern brand growth gets stronger.
370%
ROI from conversational AI over 3 years
83%
of consumers are more loyal to brands with 1:1 engagement
55%
of companies using conversational tools see more high-quality leads
3.5×
more value from structured advocacy systems
Building something ambitious, creative, or culturally relevant?
Let's explore where your brand's advocacy potential is hiding, and how to unlock it.